With the market shifting as rapidly as it has been in the Electronic Age – this is a question that often pops up in my dealings with clients, my colleagues, and especially potential clients.
When is it time to hire a Designer?
There was a time, it seems long ago now, when everything printed, from annual reports and catalogs, to matchbook covers and little league flyers, required the hands of creative pros – designers, draftsmen, illustrators, layout artists, darkroom technicians, typesetters, color separators, film strippers, platemakers, printers and pressmen. But that was circa 1980, B.C. – Before Computers. In the Mid 80’s the PostScript Programming language was being developed by John Warnock of Adobe, and Steve Jobs and was developing the Apple Macintosh computers. Eventually the combination of the Macintosh, the LaserWriter II and Aldus’s ground breaking page layout program, PageMaker, changed the publishing landscape forever.