I had alluded to this subject in my earlier post about Adobe Creative Suite. I did get a bit rantish about it. So I decided that I might clarify where I was coming from this time around. Now for a little background, I entered the field in 1980, yes that would be B.C. — Before Computers. Moving right along, If someone had told me in 1989 that in a few years I would be replacing 90% of my professional tools every three to five years, I would have looked at them like they were out of their minds. Seriously, I made it a point to buy good quality pro gear and took good care of it. I had a steel t-square that I would be able to leave to my grandchildren, nearly indestructible. I had a lovely oak drafting table. A sweet little Badger airbrush and compressor. Red Sable brushes. A set of very slick and pampered technical pens. And seriously, a drafting instrument set I actually inherited from my grandfather.
Then “Desktop Publishing” happened.
The advent of the Apple Macintosh Computer, PostScript, PageMaker software, and the LaserWriter II printer changed everything. Forever. That was a weird time, when many companies tried to jettison their Agencies, Design Studios and Art Directors for low paid operators with Mac SEs. But after a few years, they decided that they needed people who actually knew some Design Principles operating the computers. So a lot of us went back to school, helloooo Continuing Ed., to learn more about this “Computer Stuff. ” A lot of good and talented people gave up and left the field, and some of us made the transition and picked up the mice, wondering, “what the f**k is this?”… Continue reading