I am a professional graphic and web designer and I utterly love my iPad Pro. Now it’s not the latest and greatest or the biggest, I am still a working fellow and can’t snatch up every bit of shiny new tech that drifts over my horizon. But I do have a fondness for sturdy and capable kit.
One of the relentless pushes of the idea – and marketing – people at Apple is the notion that you could easily replace your laptop for professional creative work. Creative pros have been a specific target for advertising the iPad Pro and Apple Pencil. As a designer, I am to whatever degree, Adobe’s bitch. Mostly due to the necessity for having to deal with clients and vendors and an installed base of fellow professionals that goes back decades. I am not totally sold on Adobe Creative Cloud, but that bit of professional extortion is a topic for another entire column.
Fridays always make me nervous. Almost all of the catastrophes I have had the most trouble to manage materialized on Fridays. Usually at 4:45 and needing to go to press by the end of business, and the printer that usually closes at 7pm, closes at 5:30 on Fridays. And of course doesn’t have an FTP site and the files you need to send at too large to email.
“This has all happened before. And it will happen again.” – Cylon Hybrid, Battlestar Galactica.
That said, catalogs are SO fun…
At the Production Meeting with the publishing team the previous Friday, we reviewed the pagination, cover content, and set the catalog size at 200 pages. We decided to aim at an art to press deadline for the end of the month as reasonable, if tight.
So last Friday morning, while I am well under way with stripping in the 2010 pricing to the re-designed 2010 catalog and setting the folios, I have an email from my contact. Continue reading →