I decided to talk about some of the under the hood tech that makes contemporary web sites work, with a bit of diversion about bringing print content online. We’ll demonstrate the main idea of the marriage of HTML and CSS by taking a look “backstage” with a print and web design project called, Living in The Petri Dish.
Almost all of the catastrophes I have had the most trouble to manage materialized on Fridays. Usually at 4:45. The previous Friday, we reviewed the pagination, cover content, and set the catalog size at 200 pages. So last Friday morning, I have an email…
I admit I was crazy enough to take on a project that rapidly morphed from a PowerPoint slideshow… to a Hi-Def Video project. Should have just said “NO”… past my tech-level. But I went and built the damn thing, and now faced with the technical problem of somehow burning a HD — presumably Blu-Ray — DVD that the client’s HD DVD gear can actually read to toss up on their honking huge 1080i Lobby Plasma Screen. Read the cautionary tale.
For creative pros, the market for Print Designers and Publishing Art Directors has certainly contracted. I’ve been hearing the comment more and more, “why do I need you expensive artsy prima-donnas when I can do this myself in Word?”
So just when, exactly, do you need to hire a Design Professional? Quite simply, when you want to look better than that…