“Ook ook ack! Eeeeeek! OOOK!” [Trans: “My God, it’s full of apps… ” ]
I usually don’t repeat subjects, and I JUST reviewed the iPad2. But sometimes a marketing campaign can trod over the same raw nerve so many times before one has to spout off on it.
I don’t want to get off on a rant here but…
Apple’s overuse of the word “magical” when promoting the iPad just gets under my skin. Actually it annoys the poop out of me. Probably because it’s patently horseshit. It’s a piece of TECHNOLOGY, people, not the gorram Philosopher’s stone. We’re not a bunch of knuckle dragging homo habilis hominids howling and flinging rocks, sticks and poop at the frakkin’ monolith. Sometimes I wonder what Apple’s marketing people think of their audience. I do realize what they’re getting at, the idea of an information appliance so immediate and intuitive to use, that the actual interface disappears and you become immersed in just using the thing. Continue reading