Tweaking Bleeds in InDesign for the Tri-fold Cut Line. Yes, I'll explain...
For openers, I have been reminded that if I want to keep people’s attention with a blog, I actually have to POST, at least more regularly than I have been doing. The current occasion is the Hudson Valley Business Edge 2010 Conference, an event that I highly recommend if you’re in the region and work in a small to medium size business, especially as an Owner, Proprietor or Principal. The presenters are all very knowledgeable, and the content is presented in a very dense manner, in short, accessible sessions. Last year I presented on “When Do You Need a Design Pro?”, and hope to do so again on subjects graphic. But to the point, while I fairly recently posted back on June 7th, the one before was March 20th.
I have been busy, hence the lean posting. So this time around I’ll talk about a recent client experience.
This is a long term client that I have been working with for many years. I’ve built and rebuilt his website, will do it again soon. This time around I was updating his brochure. This is a fairly standard tri-fold brochure, a pretty common and useful staple of business marketing. This item is usually not a terrific chore if you have a focused client, and their graphic identity is already in place. Typically brochures are put together after logo design and identity projects are complete. But what happens when your client is perhaps over focused
The short answer is: 63 design comps, seven candidate “final” versions. Three rounds of pre-press, PDFs and AAs. Hundreds of photo retouches and composites. 2.4 gigabytes of data. And sent the press proofs back to press… twice. What on earth happened here? Continue reading
Taking Print content to the Web
Yes, it’s been months since I’ve posted here. And haven’t been that active in my Live Journal or Facebook pages either. The Studio’s been busy, folks. And have been shoving a number of projects through the house. And when you’re a self employed Creative Pro, paid bookable hours trumps blogging. I had been tempted to rant on about the evolving throwdown between Adobe vs Apple vs Google (sort of) vs Mircosoft, centering around the mobile market, web standards, web video, HTML5 and Flash. But the simmering war of words, with flaming fanboy camps tossing off on each side has grumped me out, and it can wait.
So I decided to talk about some of the under the hood tech that makes contemporary web sites work, with a bit of diversion about bringing print content online. I’m going to pitch this to the web user and business reader, so my fellow web pros will probably be bored to tears. But for the rest of you, we’ll demonstrate the main idea of the marriage of HTML and CSS by taking a look “backstage” with a print and web design project called, Living in The Petri Dish. Continue reading
Some of you may, and some of you may not know this, since I haven’t talked about it here. But I do have a Facebook account, then of course, like any good Design Pro, I have a Page for the Studio. And as more of my clients ask about *gasp* social networking, I have to become more familiar with some of the options and technologies.
Now this blog is powered by WordPress, WP hacks can tell from the very lightly modified default Kubrick page design. But one of the things I love about WP is that there is not only an abundant supply of themes, but also a HUGE zoo of plug-in to perform all manner of digital legerdemain. Since I have been manually posting notifications on FB about my Blog Posts here, I figured, with the rising popularity of Facebook, there was probably an app or plug-in that would allow Me to post notices to the page automatically. So after a bit of research, I’ve installed the WordBook Plug-in on the blog. This was literally it’s test flight.
Banging one out in InDesign. Yeah, I know what I'm doin'. Look! CMYK colors!
With the market shifting as rapidly as it has been in the Electronic Age – this is a question that often pops up in my dealings with clients, my colleagues, and especially potential clients.
When is it time to hire a Designer?
There was a time, it seems long ago now, when everything printed, from annual reports and catalogs, to matchbook covers and little league flyers, required the hands of creative pros – designers, draftsmen, illustrators, layout artists, darkroom technicians, typesetters, color separators, film strippers, platemakers, printers and pressmen. But that was circa 1980, B.C. – Before Computers. In the Mid 80’s the PostScript Programming language was being developed by John Warnock of Adobe, and Steve Jobs and was developing the Apple Macintosh computers. Eventually the combination of the Macintosh, the LaserWriter II and Aldus’s ground breaking page layout program, PageMaker, changed the publishing landscape forever.
Ancient graphic design tool. An X-Acto knife. Grab THIS end.
I had alluded to this subject in my earlier post about Adobe Creative Suite. I did get a bit rantish about it. So I decided that I might clarify where I was coming from this time around. Now for a little background, I entered the field in 1980, yes that would be B.C. — Before Computers. Moving right along, If someone had told me in 1989 that in a few years I would be replacing 90% of my professional tools every three to five years, I would have looked at them like they were out of their minds. Seriously, I made it a point to buy good quality pro gear and took good care of it. I had a steel t-square that I would be able to leave to my grandchildren, nearly indestructible. I had a lovely oak drafting table. A sweet little Badger airbrush and compressor. Red Sable brushes. A set of very slick and pampered technical pens. And seriously, a drafting instrument set I actually inherited from my grandfather.
Then “Desktop Publishing” happened.
The advent of the Apple Macintosh Computer, PostScript, PageMaker software, and the LaserWriter II printer changed everything. Forever. That was a weird time, when many companies tried to jettison their Agencies, Design Studios and Art Directors for low paid operators with Mac SEs. But after a few years, they decided that they needed people who actually knew some Design Principles operating the computers. So a lot of us went back to school, helloooo Continuing Ed., to learn more about this “Computer Stuff. ” A lot of good and talented people gave up and left the field, and some of us made the transition and picked up the mice, wondering, “what the f**k is this?”… Continue reading