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DIRECTORY OF MAJOR MALLS. Shopping Centers, Power Centers & More.
30+ Years as the Source of Major Shopping Center Data for the US and Canadaspacer2014 issue 35

The Evolution of Malls: Learning from the Past to Provide for a Future

With the explosion of the Internet and changing shopping habits, hundreds of U.S. malls are expected to close their doors - like the Woodville Mall outside Toledo, Ohio. / Image: CBS News.When radio was invented, live productions fretted for their futures. When TV was all the rage, radio fretted for its future. From movies to the Internet to mobile technologies — nothing has completely displaced a previous medium (sorry, 8-tracks and audio cassettes). The same could be argued for American shopping malls. Some might say their glory days are behind them. Others see a future with technology and evolution and yes, different looks and offerings, in the days ahead. Last month, a CBS News article entitled “A dying breed: The American shopping mall” discussed the decay and rejuvenation of malls over the years. “Pay attention to a changing America. Give your customers something they can't get sitting at their computer,” advised Robin Lewis, author of The New Rules of Retail. Meanwhile, Bradentown Herald business reporter Charles Schelle took issue with the mall-death premise, finding evidence that malls are changing, specifically from enclosed indoor malls to outdoor ones. While a new, enclosed mall is set to open later this year in his area, it’s not a trend, at least not yet.

Mix of Local Stores and National Chains Helps Old Mall “Rise from the Dead”

Many new improvements have been made at Valley Fair Mall including current construction of a new Bed Bath and Beyond, a Megaplex Theater and improvements to the surrounding grounds in West Valley City. Image: Franciso Kjolseth | The Salt Lake TribuneThe Valley Fair Mall is thought to be the mall that just wouldn’t die. Since opening in 1969, it has survived time and again, and, according to the Salt Lake Tribune, nearly succumbing to neglect in the mid-2000’s. In the article, writer Tom Wharton said “the shopping center’s rebirth is nothing short of amazing,” noting that, despite the downturn in the economy, “traffic inside the shopping center is up 74 percent since 2009” and “dollars per square foot on the inside of the mall… has increased 46 percent.”

VIDEO: Myths of the Millennials’ Shopping
Habits Busted

Accenture interviews millennial shoppers and confirms recent survey results on retail trends and their preference for online versus in-store shopping. Image: Accenture - YouTubeAccenture, an organization that provides management consulting, technology and outsourcing services, posted a video that featured interviews with millennials and their shopping preferences. The video presented the myths of the influential group’s shopping habits, often perceived to be exclusively online. As the video suggests, millennials not only like to shop in-store, they know how to navigate and leverage the online world to get better deals. “I typically do more research online, and then go to the store to buy, if it’s possible,” said one.

DMM Spotlight #35 - Kentucky Oaks Mall, Paducah, KY. Click for a free PDF of this Spotlight Report.

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DMM’s New Mapping
Tool is LIVE!

The new DMM maps, powered by Microsoft® Bing Maps, are now live and available to all subscribers! The newly-updated DMM Mapping tool lets you run a query and view the results on an interactive map (using both street view and satellite imagery). You can link through to the details from the map point; you can even see which centers within the map view match your search criteria. You can even see which centers are within a 5-mile radius. For more about DMM New Mapping tool, click here.   845.348.7000 : : 1.800.898.MALL FaceBook - Directory-of-Major-Malls/42725694509 spacer Twitter - vertical spacer Blogger - ShoppingCenterDigestBlog  

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