I desighed this logo for Imagecraft Embedded Systems in 2014, a botique software house, a woman & minority-owned small business located in the heart of the Silicon Valley. Since launching their business in 1994, ImageCraft has provided tens of thousands of developers, students, and hobbyists with excellent embedded tools. Innovating and improving these tools has generally been a dedicated labor of love, and it has been their mission to provide reasonable-priced products to the community.

Their previous logo dated to the 90s and was in serious need for a refresh. It is loosely based on the styling of the iconic NASA “worm» logo, to evoke both a technical look and no-nonsense modern styling.

The relationship inclued a number of projects of imagecraft, including product branding, Book Design, Video and Animation, and any number of graphic projects and a new CMS-based Web Site with Online Store. Sadly, ImageCraft was overtaken by the financial crunch of the COVID-19 Pandemic and ceases development and support of its products in May of 2020.

Logo Hero Screen for Web Site Animation
Development Sketches
Black, Grayscale, Color Logo Interations
Fully Developed Logo Beauty Shot
Web Site Page with animation panel

Logo Design by Kurt Griffith