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	<title>Fantastic Realities: The Journal &#187; Software</title>
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		<title>A Look at The iPad2:</title>
		<link>http://www.fantastic-realities.com/studio_blog/2011/03/a-look-at-the-ipad2/</link>
		<comments>http://www.fantastic-realities.com/studio_blog/2011/03/a-look-at-the-ipad2/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 15:50:35 +0000</pubDate>
		<dc:creator>Kurt Griffith</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple Store]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Review]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Tablets]]></category>

		<guid isPermaLink="false">http://www.fantastic-realities.com/studio_blog/?p=232</guid>
		<description><![CDATA[When Apple released the original iPad, they were diving out into uncharted territory. Their success with the iPhone, turning the smartphone market in it’s side, suggested they were on to something. But it wasn’t till the first year of iPad, that the realized that they had something quite amazing on their hands. People are doing things with the iPad that Apple never expected. First impressions of the iPad2.]]></description>
			<content:encoded><![CDATA[<div id="attachment_234" class="wp-caption aligncenter" style="width: 440px"><a href="http://www.fantastic-realities.com/studio_blog/wp-content/uploads/iPad2_appleStore.jpg"><img class="size-full wp-image-234" title="iPad2_appleStore" src="http://www.fantastic-realities.com/studio_blog/wp-content/uploads/iPad2_appleStore.jpg" alt="Apple iPad2 - In Black and White. " width="430" height="413" /></a><p class="wp-caption-text">Apple iPad2 - in Black and White. Thinner. Lighter. Faster. FaceTime. Smart Covers. 10 Hour Battery. Original Image: Apple</p></div>
<p>Been A little while, I&#8217;ve been <em>working</em>, and that&#8217;s a <em>good thing</em> if you&#8217;re a self-employed designer. I also broke my ankle back in August while camping, so been recovering. So blogging a slightly lower priority lately, but here I am again.</p>
<p>I had occasion to be out and about and took the opportunity to visit my local Apple store and take a look at the just released iPad2 for <a href="http://www.rockmug.org" target="_blank">my local Apple User Group</a>. Just like it’s predecessor, it’s a very appealing little slab of electric crack. It’s also a more appealing experience than the original iPad. Apparently, a lot of people think so too, since Apple seems to have sold close to a million of the things in the first weekend of availability, selling out at most locations.</p>
<p>When Apple released the original iPad, they were diving out into uncharted territory. As of last year, no one had gotten a tablet computer out there that captured the public imagination till they completely redesigned the interface. Their success with the iPhone, turning the smartphone market in it’s side, suggested they were on to something. But it wasn’t till the first year of iPad, that the realized that they had something quite amazing on their hands. People are doing things with the iPad that Apple never expected. <span id="more-232"></span><br />
<strong><a href="http://www.apple.com/ipad/#year-of-the-ipad" target="_blank"></a></strong></p>
<p><strong><a href="http://www.apple.com/ipad/#year-of-the-ipad" target="_blank">View Apple&#8217;s iPad: Year One Video</a></strong></p>
<p>Let’s get to some specific impressions.</p>
<p>It’s definitely sleeker and lighter. The reduced weight make holding the tablet one-handed more comfortable while I manipulated the interface with the other. And the removal of the side wall into the rounded back makes the interface surface seem less like an object and even more like a window into the interface. It also, with a new dual-core processor, feels faster and more responsive. I recall playing with the Google Maps application, the original iPad had problem with pulling down the map data while changing views, locations, zooming in and out and scrolling maps. The iPad2 performed  all of the above seamlessly. Videos in both the YouTube and in Mobile Safari played smoothly and cleanly. For those of you who want to know, the iPad2 comes with 512mb of RAM compared to the original’s 256mb.</p>
<blockquote><p><em>“My friends, I’m telling you: just that much improvement in thinness, weight and speed transforms the experience. We’re not talking about a laptop or a TV, where you don’t notice its thickness while in use. This is a tablet. You are almost always holding it. Thin and light are unbelievably important for comfort and the overall delight. So are rounded edges, which the first iPad didn’t have.”</em><br />
- David Pogue, NY Times Personal Tech.</p></blockquote>
<p>Graphics Performance is greatly improved. I did tick at a game or two, and they run quite snappily. However a “special demo version” of Disney’s TRON Legacy game failed to load beyond the intro screens. Perhaps a glitch, bit still disappointing. On the other hand, Zen Sketch was a smooth delight to this amateur calligrapher.</p>
<p>I also looked at the new cameras, front and back, introduced with the iPad2. As many other reviews noted, they’re the same cameras that are on the iPod Touch, and not as good as the ones on the iPhone. What up? In fact, the rear cam produces quite decent 720p video, which looks better than the still taken with the same sensor. I will admit that mucking around in Photo Booth IS fun. When I dropped in to the photos application – I am resisting the urge to use the lingo “app” – the sample photo albums in the demo unit could not POSSIBLY have been made with the iPads cameras. And I think that is largely the point. The cameras are not intended as serious photography tools, and I think that most iPad owners will likely already have a mid-level to high-end Digital Camera, DSLR,  or an iPhone or smartphone with a quite good camera to provide a photo source to hook up to the Camera Connection Kit. The cams are there to provide casual snapshots, to give the iPad “eyes” for interactive apps, create decent video for the well received mobile version of iMovie, and to enable FaceTime video chat and calls. However, I think it’s likely that they’ll improve the cameras on the next version of the iPad.</p>
<p>As a web designer, I did notice that there were a lot of places where Flash Video didn’t work in Mobile Safari, but it was not too objectionable. The larger media sites were streaming some form of h.263/HTML5 video, but smaller sites often had holes. Including places in some of my sites, where clients insisted on Flash content. A couple of my sites degraded to the non-flash versions gracefully, others had holes. I know I’ll be hitting Google and the books to see about this. For the moment, it just means more work for the likes of me if my clients want rich online media, and want it to work on the rapidly growing Mobile Web. Most notable, just about EVERY inline audio solution generally available, whether it’s javascript, JQuery, or plain HTML &amp; CSS3, uses a Flash player.</p>
<p>However, the amazing Apps ecosystem in iOS (40,000 plus for the iPad alone) sets the iPad and iPhone (over 300,000 apps ) apart from their Android counterparts, and makes the Flash Question a bit less of a shortcoming.</p>
<p>The Smart Cover is very spiffy, and very clever. <em>“&#8230;an iPad 2 wearing a Smart Cover is considerably thinner than a naked original iPad.” </em>- John Gruber, Daring Fireball. The covers clings to the iPad2 magnetically, and almost automatically, folds back to make either a typing stand or stand up the screen to view media. When closed, it sleeps the pad, and the iPad wakes instantly when peeled back. Until the third party case makers catch up, the Smart Cover is also largely the only game in town. The Apple Store had no other cases for the iPad2 in the shop. But I am sure there will be a flood of cases, and other accessories swiftly flooding the market before very long.</p>
<p>The iPad2 comes in the same wi-fi and 3G configurations and price points as the original, with the addition of white models. I prefer the black &#8211; the white seems to diminish the screen, while the black feels somehow&#8230; deeper. Just an impression. The original iPad is still available from Apple at mild discounts, in addition to refurbished models. After selling out, shipments have been easing back out to the Apple Stores and other outlets. But the shipping times for the online store have stretched to 4-5 weeks as of March 20. One other thought, due to the disaster in Japan, Apple may have some problems with availability of the more high tech parts of the iPad that are manufactured in Japan. But that will largely depend on how Apple has organized their supply chain.</p>
<p>Should you buy one? If you’ve been waiting for this version for your first pad, dive in. It’s a very worthy device. If you have an original iPad, the upgrade may be too incremental to drop $500 to $830 for, unless there is some specific feature you’re jonesing for, or shortcoming the upgrade address that’s making you insane. But I am with many reviewers out there that feel that a device of this caliber ought to be useful for more than a year. So next year’s iPad3 will likely offer a more impressive upgrade. Depends on your needs and gadget lust. However, if your in a household that’s fighting over the thing. It’s a nice excuse to get a new one, and pass your old model along and get the kids to leave you alone. My wife often gives me the sad eye whenever I take the Macbook Pro out on a client call or presentation.</p>
<p>Other tablets? If Flash is a deal-breaker for you, then there are a few other choices. The New York Times has a decent outline of the contenders you might actually be able to buy. The rest of the hundred or so announced at CES are still vaporware. The current leading contender, the Motorola Xoom, is on the expensive side. But the emerging competition should serve to keep Apple to continue to improve the iPad.</p>
<h3><strong>Changes at The Apple Store</strong></h3>
<p>Since I was in an Apple Store, I noticed a couple of things. The front counter is gone. And in most of the store you can purchase Apple gear right on the sales floor from an Apple Associate. IOS and mobile computing are absolutely the stars on Apple’s stage now. Over half the store was iOS devices, iPads, iPhones, iPod Touch. Then most of the rest was MacBooks. Other than Apple hardware, all the third party gear, peripherals,  books and software is now consigned to one section of shelving in the very back. On the other side of the quite busy Genius Bar, was another rear section with an elite selection of iPod, iPhone and iPad accessories.</p>
<p>There were a few iMacs along the side towards the back, and just ONE lonely Mac Pro, neglected in a corner, and it was an entry-level Xeon machine, not a more powerful Westmere Mac Pro. So it kind of shows where Apple’s attention is focused with the mall-walking audience. Note the qualifier. But if I want to look at pro gear, I’d have to haul downtown to TekServe. Just saying. But there are reasons that Pro users are feeling neglected by Apple.</p>
<p>But with the opening and growth of the online Mac App Store, on the same lines as the App Store, Apple is definitely leaning towards an all-digital software experience. And I do admit, that less and less of my software is coming shrink-wrapped in boxes. But for peripherals, printers, hard drives and other gear, especially pro gear, it’s still nice to be able actually look things over before slapping down the credit card. But we won’t be doing much of it at Apple stores, except for Apple kit.</p>
<h3><strong>Further Reading</strong></h3>
<p><strong><a href="http://www.apple.com/ipad/" target="_blank">iPad at Apple</a></strong><br />
<a href="http://www.apple.com/ipad/features/" target="_blank"><strong>iPad2 Features</strong><br />
</a><br />
<a href="http://www.nytimes.com/interactive/technology/personaltech/2010-tablet-computer-comparison.html" target="_blank"><strong>Tablets, Compared.</strong> NY Times Interactive Feature</a></p>
<p>For a more geeky and in-depth review:<br />
<a href="http://daringfireball.net/2011/03/the_ipad_2" target="_blank"><strong>John Gruber on the iPad</strong> @ Daring Fireball</a></p>
<p>A more “regular-person” audience impression:<br />
<a href="http://www.nytimes.com/2011/03/10/technology/personaltech/10pogue.html" target="_blank"><strong>Appeal of iPad 2 Is a Matter of Emotions</strong><br />
David Pogue, NY Times Personal Tech</a></p>
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		<title>Mac Pros. Mac Users?</title>
		<link>http://www.fantastic-realities.com/studio_blog/2010/08/mac-pros-mac-users/</link>
		<comments>http://www.fantastic-realities.com/studio_blog/2010/08/mac-pros-mac-users/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 04:13:11 +0000</pubDate>
		<dc:creator>Kurt Griffith</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Creative Pro]]></category>
		<category><![CDATA[Creative Suite]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Designers]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[mac pro]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.fantastic-realities.com/studio_blog/?p=180</guid>
		<description><![CDATA[Apple recently released, after over a year in waiting, an update to their Mac Pro line of tower configuration computers. They introduced the Westmere line of the Xeon workstation processors and now a version with 12 computing cores is available. But for many Apple watchers, the update was a bit of a disappointment. For openers, [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_181" class="wp-caption aligncenter" style="width: 440px"><a href="http://www.fantastic-realities.com/studio_blog/wp-content/uploads/macpro_worthit.jpg"><img class="size-full wp-image-181" title="macpro_worthit" src="http://www.fantastic-realities.com/studio_blog/wp-content/uploads/macpro_worthit.jpg" alt="Mac Pro: 4, 8, or 12 Cores. WORTH IT?" width="430" height="260" /></a><p class="wp-caption-text">The current Mac Pro update disappoints actual pro users.  Image: Apple Computer</p></div>
<p>Apple recently released, after over a year in waiting, an update to their Mac Pro line of tower configuration computers. They introduced the Westmere line of the Xeon workstation processors and now a version with 12 computing cores is available. But for many Apple watchers, the update was a bit of a disappointment.</p>
<p>For openers, while Apple has been determinedly cutting edge on their new flagship mobile products, iPhones, iPads&#8230; were notably conservative on this update. New tech such as USB 3, Firewire 1600, Litghtbridge, or even established desirable standards as eSATA were skipped. Few expected Blu-Ray support, since <em>Steve doesn’t like Blu-Ray</em>. The video cards options offered by Apple are decent, but somewhat mediocre by contemporary standards. But all in all, commentary in the tech blogs has negative commentary edging out positive reviews. The general consensus seemed “meh,” with a lot of dissatisfaction centering on performance versus price issues compared to alternatives on the Windows and Linux side.<br />
<span id="more-180"></span><br />
The machines are pricey.</p>
<p><em>“The upgraded desktop is available in three standard options: a quad-core 2.8GHz Intel Xeon &#8220;Nehalem&#8221; processor with 3GB of RAM for $2,499; an 8-core machine with two 2.4GHz quad-core Intel Xeon &#8220;Westmere&#8221; processors and 6GB of RAM for $3,499; or a 12-core system with two 2.66GHz 6-core Intel Xeon &#8220;Westmere&#8221; processors and 6GB of RAM for $4,999.”</em> &#8211; Apple Insider</p>
<p>The pricing here is <em>without display</em>, so add anywhere from $799 to $1800 for Apple display. The upcoming 27” LCD display will be priced at $900 and replace both the existing 24” and 30” displays and will be glossy-only.</p>
<p>Much of the following is taken from my  <a href="http://www.engadget.com/2010/08/09/mac-pro-orders-are-go" target="_blank">grumpy comment at Engadget</a>. I’ve taken the liberty of cleaning up some of the unpolished language and clarifying some remarks in this version.</p>
<p>First off, the disclaimers, I am a <em>Design Pro</em>, not an IT person, gamer or semi-pro geek tinkerer. So most if this is OPINION, not hyper scrutinized lists of facts. Bear with it. I am also not going to dis down anybody&#8217;s personal choice of hardware or OS preferences. Or debate fanboyism at any level. It’s been done already. To death. Seriously.</p>
<p>That said, as a Graphic and Web Designer, I&#8217;ve been a Mac user for many years. I&#8217;ll say that in the day, the Mac OS offered clear advantages over window and all non-graphical OSs. And also in the day Apple hardware also offered some unique qualities unavailable in the WinTel world. But that day is PASSED. The only reason anyone should chose Mac hardware or the Mac OS is personal preference.</p>
<p>When Apple was releasing G4 and G5 Towers, they were cutting edge machines at the absolute top end, and provided performance that was just not available at the desktop level elsewhere. But that is clearly no longer the case. Now that Macs and PCs are essentially the same guts under the hood, there are far less differentiating qualities. For the Mac Pro, while they may be shiny, spiffy, and fairly stout machines, they are NOT the ultimate computing machines Apple would have us believe. There are comparable workstation class machines available from HP, Levono, Acer, and even *gasp* &#8230; Dell at better price points. Yes, I looked. The current lineup just manages essential parity with Windows workstation-class machines out there, and offers downright mediocre graphics cards, which have become much more important components in modern computing.</p>
<p>It’s been pointed out by my geekier colleagues that more powerful configurations can of course be assembled from off the shelf components for leaner budgets if that&#8217;s your thing. Some of us do like to tinker in the garage. Some of us just want to say, &#8220;give me the keys, I&#8217;d rather drive.&#8221; It should go without saying, your mileage may vary.</p>
<p>Are the Mac Pros overpriced for the tech level offered? I may be a bit of an Apple loyalist and I still have to say, OH HELL YES. I will offer that the overall reliability, build quality and case design is superior, even if the internal components are decent but fairly standard. And yes, while Apple has evolved the case internals to a very refined level, it&#8217;s still a seven year old overall case design. It could absolutely use a refresh.</p>
<p>The galling point for us Design Pros, and I am talking about Publishing, Photography, Graphics and Web Design, is that Apple has tossed us to the curb YEARS ago to the tender mercies of Adobe. Go into an Apple store and good luck finding any serious pro gear, such as an tabloid size (11&#8243; x 17&#8243;) printer or press quality scanner. Not for the likes of us. And we&#8217;ve been crying for a mid-range Mac for frakkin’ <em>ages</em>. The majority of us would probably be quite comfortable with the performance range of the 27&#8243; i7 iMac in an expandable tower configuration. The price gap between the i7 iMac nicely appointed and the <em>Base</em> Mac Pro and Display is enough to buy a decent laptop <em>and the Adobe CS5 upgrade</em>. Which I might mention is a non-trivial sum. <a href="http://www.fantastic-realities.com/studio_blog/2009/01/adobe-creative-suite-4/" target="_blank">Adobe enjoys a near monopoly</a> in the must-have graphics applications that design pros use such as Photoshop, Illustrator, InDesign, Dreamweaver, Flash and Actobat, and charge us accordingly. The further fact that Apple has done away with all non-glossy screens except for the BTO MacBookPro, shows their disdain for Design pros over &#8220;oooohhh shiny,&#8221; which does look spiffier in the Apple Store lighting.</p>
<p>The present scene now is all about Apple’s current relentless pursuit of the &#8220;consuming&#8221; computer user&#8230; hence the iPods, iPhones, iPads and the like. I feel that Apple keeps the Mac Pro remains in the lineup merely to say that they <em>have</em> a high end machine for the very needful (climate modeling and 3D rendering anyone?) and quite affluent users. But the Mac Pro line is no longer the champion of the Apple universe, or does it seem to have much of Steve’s attention.</p>
<p>Since the current Adobe CS5 Applications requires an Intel multicore processor minimum, this will retire a LOT of still working G5 machines. As design has becomes a much more marginal profession in the current economy, I expect we&#8217;ll see a lot of &#8220;downgrade upgrades&#8221; to iMac, laptops and Windows machines as design pros look at their bottom lines and budgets.</p>
<p>I don’t think Steve will miss us much. We complain.</p>
<p>Links:<br />
<a href="http://www.apple.com/macpro/" target="_blank">Mac Pro @ Apple</a><br />
<a href="http://www.engadget.com/2010/08/09/mac-pro-orders-are-go" target="_blank">Engadget</a><br />
<a href="http://www.macrumors.com/2010/08/09/new-12-core-mac-pros-now-available-for-order/" target="_blank">Mac Rumors</a><br />
<a href="http://www.appleinsider.com/articles/10/0/09/apples_new_12_core_mac_pro_now_available_to_order.html" target="_blank">Apple Insider</a><br />
<a href="http://www.adobe.com/products/creativesuite/design/systemreqs/" target="_blank">Adobe Creative Suite 5</a></p>
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		<title>When do you need a Graphics Pro?</title>
		<link>http://www.fantastic-realities.com/studio_blog/2009/04/when-do-you-need-a-graphics-pro/</link>
		<comments>http://www.fantastic-realities.com/studio_blog/2009/04/when-do-you-need-a-graphics-pro/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 04:38:47 +0000</pubDate>
		<dc:creator>Kurt Griffith</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Creative Pro]]></category>
		<category><![CDATA[Designers]]></category>
		<category><![CDATA[Desktop Publishing]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Printing]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.fantastic-realities.com/studio_blog/?p=55</guid>
		<description><![CDATA[For creative pros, the market for Print Designers and Publishing Art Directors has certainly contracted.  I’ve been hearing the comment more and more, “why do I need you expensive artsy prima-donnas when I can do this myself in Word?” 
So just when, exactly, do you need to hire a Design Professional? Quite simply, when you want to look better than that... ]]></description>
			<content:encoded><![CDATA[<div class="wp-caption aligncenter" style="width: 460px"><img class="  " title="Print Project in InDesign" src="http://www.fantastic-realities.com/projects/images/InDesign-Screen_450.jpg" alt="Banging one out in InDesign. Yeah, I know what Im doin" width="450" height="338" /><p class="wp-caption-text">Banging one out in InDesign. Yeah, I know what I&#39;m doin&#39;. Look! CMYK colors! </p></div>
<p><strong>With the market shifting as rapidly as it has </strong>been in the Electronic Age &#8211; this is a question that often pops up in my dealings with clients, my colleagues, and especially potential clients.</p>
<p>When is it time to hire a Designer?</p>
<p>There was a time, it seems long ago now, when everything printed, from annual reports and catalogs, to matchbook covers and little league flyers, required the hands of creative pros – designers, draftsmen, illustrators, layout artists, darkroom technicians, typesetters, color separators, film strippers, platemakers, printers and pressmen.  But that was circa 1980, B.C. &#8211; <em>Before Computers</em>. In the Mid 80’s the PostScript Programming language was being developed by John Warnock of Adobe, and Steve Jobs and was developing the Apple Macintosh computers. Eventually the combination of the Macintosh, the LaserWriter II and Aldus’s ground breaking page layout program, PageMaker, changed the publishing landscape forever.</p>
<p style="padding-left: 30px;"><span id="more-55"></span><em>“The DTP market exploded in 1985 with the introduction in January of the Apple LaserWriter printer, and later in July with the introduction of PageMaker software from Aldus which rapidly became the DTP industry standard software.”</em> &#8211; Wikipedia<br />
[ <a href="http://en.wikipedia.org/wiki/Desktop_Publishing" target="_blank">http://en.wikipedia.org/wiki/Desktop_Publishing</a> ]</p>
<p><strong>By the 1990s, the Desktop Publishing revolution was sweeping aside traditional “drafting table” publishing.</strong> The New Tools rose up to replace T-squares, Technical pens, x-acto knifes, rubylith, designer&#8217;s markers and drafting instruments. Names like PageMaker, Quark Xpress, PhotoShop, Illustrator, Acrobat, Freehand became buzzwords of the profession and became the Designer’s professional tools. In the current era, Adobe’s InDesign has joined the group, becoming as prominent as Quark, perhaps more so among solo freelancers and small studios.</p>
<p>At the beginning of the DTP R/evolution, many publishers tried to cast aside Graphic Designers and Art Directors for High School Interns,  Sales Reps or Secretaries running Macintosh SE&#8217;s and PageMaker. The results were not pretty. The years of Very Ugly Junk Mail. After a period of&#8230; what I&#8217;ll charitably call &#8220;adjustment&#8221;, Publishers turned back to having the expertise of actual Designers at the workstations and things began to look up again.</p>
<p>What that largely meant is that not only have Design Professionals had to embrace the digital world, the ever increasing strength of our electronic tools has significantly tightened the number of people involved in publishing projects. Compared to the legion  of specialists mentioned above, it’s often condensed down, for better or worse, to just the Designer, the Print Vendor and the Client. The force multiplier of our software allows us to take on the tasks of the typesetter, the layout artist, the color separator, the pre-press technician.  I do very much miss proofreaders in these lean times. However, this also requires us to be much more familiar with the intricacies of  the various publishing disciplines, and a competent Designer in the Information Age is as much Art Director as craftsperson. And with the advent of the Web as a publishing platform, increasingly a technician and programmer.</p>
<p><strong>But something <em>interesting</em> has happened going into the new century.</strong> As professional class software grew in power, features and sophistication, so has everyday “civilian” software.  Simple publishing applications began to appear, and contemporary Word Processors, notably Microsoft Word and Office, now have significant page layout capability. Combined with an almost endless availability of free or inexpensive templates, clip art and stock photos, the majority of simple publishing projects can be created by end users, and sent straight on to over-the-counter printers, even Office Depot, Staples and Kinkos. ( *cringe*) Online Print services also make a lot of “everyday” printing readily available to the do-it-yourself set. So the bottom of the market, simple to moderately complex business cards, basic letterheads and 3-panel brochures, little league fliers, the pizza place menu, is no longer territory for Design Professionals. For creative pros, the market for Print Designers and Publishing Art Directors has certainly contracted.  <em>Forever</em>.  I’ve been hearing the comment more and more, “why do I need you expensive, artsy prima-donnas when I can do this myself in Word?” Why indeed?</p>
<p>So just when, exactly, do you need us?</p>
<p>Quite simply, <em>when you want to look </em><strong>better</strong><em> than that. </em></p>
<p>While it is true that there is a great deal of ordinary printing and publishing you can create in word processors and inexpensive consumer level applications, or through over the counter and online print vendors. There are times when you will want to go beyond that. For starters, what is your own time worth? I certainly don&#8217;t fancy myself a Lawyer or a Concert Pianist. The little league flyer is one thing. Your annual report, perhaps <em>quite</em> another. When you’ve spent two hours ftuzing about in a word processor on a business card, and still are struggling with how to get the 10-up Avery template to work. When you realize the the brilliant neon RGB green prints a color that can be charitably described as “swamp water”. When you decide that that piece of clip art looks an awful lot &#8230; like clip art. Or the stock photo isn’t quite right. Or that you can’t quite get that logo you had in mind to look quite right in Powerpoint or MS Paint.  In essence, when you want to “kick it up a notch,” to look more finished, more professional &#8230; and competitive.</p>
<p>That’s where people like me come in. And if we’re any good, we’re probably not cheap, but we’ll provide good value. If you hire some kid in high school or your brother in law just because they have a computer and Photoshop&#8230; well, you’ll likely get what you pay for. Believe it or not, a lot of us have training and degrees in this stuff, and have devoted a lot of time to learning our craft and how to get the most out of our professional tools. And the whole purpose of specialists is that we do have expertise in our fields, freeing you to do whatever it is <em>you</em> do best.</p>
<p>When you hire creative pros, Graphic Designers, Illustrators, Art Directors, Web Designers and Developers, you are hiring people who have made good design their career and craft.  A proper designer is not a hobbyist. A creative pro brings an extra edge of professionalism and polish, and the effective impact of good design to your projects.  We also have expertise in process and production methods, so that what we send to printers comes out looking the way we planned. We understand that there is a difference between CMYK and RGB.  We might also know a thing or two about  tasteful use of typefaces beyond Times, Arial and Comic Sans. We do not fear white space.  We know a something about how ink hits paper. Can specify process and spot color and have that red look like something a fire engine would be proud to wear. We also understand and can explain to you why you cant take that postage stamp sized image off a web site and make it into a poster. And why it’s a really really really bad idea to grab a pic from someone else&#8217;s site, especially a competitor. And in the emerging age of Information, a good designer can help you navigate your documents into the digital age.  In a future post, I plan to go into the incredible explosion in electronic publishing that we call the Internet and the World Wide Web.  But that’s a whole  ‘nother topic, and worth it’s own article. Knowing our way around the print and publishing industries, and the digital word, despite our cost, hiring a pro can actually <em>save</em> you money by avoiding the common production errors of the novice. And your stuff will <em>look better.</em></p>
<p>If a lot of the previous paragraph when over your head, you might just need one of us. But when you’re ready to take it to the next level, we’re here to help you and your company look your best in print or online. And a good Design Professional will be a creative partner, not a prima-donna, and will help you make your ideas shine. This final summary thought applies to not just Graphics and Design, but to any skilled profession.</p>
<p>Hire the Professional, <em>we know what we’re doing.</em></p>
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		<title>Barrier to Entry</title>
		<link>http://www.fantastic-realities.com/studio_blog/2009/02/barrier-to-entry/</link>
		<comments>http://www.fantastic-realities.com/studio_blog/2009/02/barrier-to-entry/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 19:20:39 +0000</pubDate>
		<dc:creator>Kurt Griffith</dc:creator>
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		<description><![CDATA[Barrier to Entry. I entered the field in 1980, yes that would be B.C. — Before Computers.  If someone had told me in 1989 that in a few years I would be replacing 90% of my professional tools every three to five years, I would have looked at them like they were out of their minds...]]></description>
			<content:encoded><![CDATA[<div class="wp-caption aligncenter" style="width: 420px"><img title="x-acto knife" src="http://www.fantastic-realities.com/images/xacto.jpg" alt="Grab this end. Ancient graphic design tool. An X-Acto kniife. " width="410" height="90" /><p class="wp-caption-text">Ancient graphic design tool. An X-Acto knife. Grab THIS end.</p></div>
<p><strong>I had alluded to this subject </strong>in my earlier post about <strong>Adobe Creative Suite</strong>.  I did get a bit rantish about it. So I decided that I might clarify where I was coming from this time around. Now for a little background, I entered the field in 1980, yes that would be B.C. — Before Computers.  Moving <em>right</em> along, If someone had told me in 1989 that in a few years I would be replacing 90% of my professional tools <em>every three to five years</em>, I would have looked at them like they were out of their minds. Seriously, I made it a point to buy good quality pro gear and took good care of it. I had a steel t-square that I would be able to leave to my grandchildren, nearly indestructible. I had a lovely oak drafting table. A sweet little Badger airbrush and compressor. Red Sable brushes. A set of very slick and pampered technical pens. And seriously, a drafting instrument set I actually inherited from <em>my</em> grandfather.</p>
<p><strong>Then “Desktop Publishing” happened.</strong></p>
<p>The advent of the Apple Macintosh Computer, PostScript, PageMaker software, and the LaserWriter II printer changed <em>everything</em>. Forever. That was a weird time, when many companies tried to jettison their Agencies, Design Studios and Art Directors for low paid operators with Mac SEs. But after a few years, they decided that they needed people who actually knew some Design Principles operating the computers. So a lot of us went back to school, helloooo Continuing Ed., to learn more about this “Computer Stuff. ” A lot of good and talented people gave up and left the field, and some of us made the transition and picked up the mice, wondering, <em>“what the f**k is this?”</em>&#8230;<span id="more-26"></span></p>
<p>That’s the short version, this is a blog after all. So fast forward to the contemporary age, virtually ALL design, graphics and publishing, is now carried out digitally.  I have not used that T-square for anything except mat cutting in something like seven years, and I no longer even <em>own</em> a drafting table.  (Kinda miss it.. ) But unless you are using a computer, not only aren’t you competitive, you’re not even <em>working</em>. And furthermore, if you use traditional media, you’ll have to bring your work to someone <em>with</em> a computer to have it digitized.  The last holdouts being illustration on traditional media, and this artwork is now certainly scanned and digitized before going on press anywhere.</p>
<p>By 1996, advances in the technology, notably Photoshop 2.5 with CMYK capabilities, and ZIP drives storing 50 Megabytes in an easily mailable format, allowed me to create an <a href="http://www.fantastic-realities.com/gallery/gallery020.html " target="_blank">100% digital poster project</a> with a digital illustration and electronic  layout, the only traditional component being the original pencil sketch. Not only that, it was done with an impossible turnaround flatly impossible with traditional media. The digital world had arrived and I was convinced.</p>
<p>Not to mention the online world, what they once called “New Media”. The Internet wasn’t even a gleam on the general public’s horizon in 1990, but in 1993, the Mosaic web browser was released, followed by Netscape Navigator in 1996, then summarily hammered by Internet <span style="text-decoration: line-through;">Exploder</span> Explorer by 1998. By that time, the World Wide Web dominated our consciousness, and this realm  of course, is 100% electric, pure digital data. Just like every word you are reading.</p>
<p><strong>So you purchase a computer. </strong></p>
<p>You&#8217;ll need a decent one, Mac or Window’s PC with lots of RAM and storage. Not the $295 entry level special at Staples. You’ll need a press quality scanner, and a not a bottom-end printer. You’ll  probably need an external hard drive or two.  If you like your wrists, and don’t care to draw with a bar of soap, add a graphics tablet. Maybe add a digital camera. And you’ll need stacks of DVDs to back up and archive the piles of data you’ll be generating. So you’re in to the tune of about $5000 or more.</p>
<p><strong>We&#8217;re not done yet. </strong></p>
<p>Next you have to have professional-class design and graphics software.  That usually means, surprise&#8211;the <strong>Adobe Creative Suite.</strong> The <em>heavies</em>. Photoshop, Illustrator, InDesign, Acrobat. Possibly Quark Xpress, if you be kickin&#8217; it &#8220;old-school&#8221;. If you do web design work, you also might be using Dreamweaver, and you <em>are</em> going to be asked to do Flash.  You will also need Microsoft Office, to interact with teh biznezz pepulz. You may prefer to work with the open source Open Office, or iWork.. but you need to DEAL with MS Office. Period. The end. You’ll need FONTS, lots of ‘em unless you <em>really</em> like Papyrus and Comic Sans. And you’ll need some System Maintenance stuff. And if you’re on the PC side, you need a RAFT of security stuff to keep the ick and nasty off your hard drive. So let’s say getting up towards another $5000. Oh, don’t forget the cost of the high speed internet connection.</p>
<p>After you buy that mid-range to high-end computer and load of pro-class software.  In about six months, you’ll have to upgrade something. Over time you’ll have to upgrade just about <em>all of it.</em> Then the next upgrade <em>won’t run</em> on your now-three to five year old once-spiffy, but now ancient, machine, and then it’s time for the next computer. And so the cycle starts again—new computer, upgrade, upgrade, upgrade, new computer, upgrade, upgrade, upgrade, new computer&#8230;  And just a for instance, the very word processor I am using to type this, Appleworks, is an obsolete, dead product, no longer offered by Apple.  It will not even run on my next computer. But when the time comes, Adobe Creative Suite 4, a must-have, with all my core apps, <em>will</em>.</p>
<p>I set up my original studio in the 80’s for about $2000, and from time to time picked up additional pro gear as needed. Most of my expenses were for media.  Paper, ink, board, paint, subway fare, that sort of thing. But now, it’s around $5000-$10,000 just to get set up. And that’s  still sitting the thing on the box it shipped in, and putting your own ass on a milk crate. IKEA is your friend. The fun part? You can get used to the idea that you’ll drop that 5 to 10K every three to five years, through your career, if you’re a working Designer and want to have your own gear. So instead of making a capital investment once, you will be buying virtually all your gear over and over, again and again. Welcome to the Information Age.</p>
<p>I have an old T-square hanging in my hall closet. It’s getting dusty.  And while I don’t need them as much in the digital age, I still want me some nice flat files. And you know what? Those damn things will <em>still</em> cost you through your butt!</p>
<p>That much hasn&#8217;t changed.</p>
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