Cases
by Source 2006 Catalog
Product Catalog Makeover,
December 2005 - January 2006
Acted
as Design Consultant and Senior Art Director for this redesign
of a 2006 Catalog for a wholesaler and manufacturer of Cases
of every possible description. Their desire was to update their
look and bring their catalog into a more upscale and mainstream
space than the more "trade" look of previous versions
of their catalog. FRS worked mostly on-site with the in-house
designer.
I
was brought in to bring the design to the "next level" and
polish the overall look and solve a number if graphic problems
and visual issues, and assist the in-house designer with the
production.
This
project was also made more interesting as I worked on site
on a Windows Xp machine. Their version of InDesign was of course
one behind the one at the studio, and one ahead of the version
on the laptop, which is a G3 iBook, and cant run InDesign CS,
the Mac version of which requires a minimum G4 processor.
But we were able to work it out to everyone's satisfaction.
www.sourcecases.com
Concept: Alan
& Matthew Adler, CBS
Project Director: Matthew Adler, CBS
Design Consultant/Art Direction: Kurt
Griffith, FRS
Graphic Design/Art Direction: Paul La Vigna, CBS
Cover Composite: Kurt Griffith, FRS & Paul La Vinga,
CBS
Print Provider: Ripon
Community Printers, Ripon WI
FRS:
InDesign, Photoshop, Acrobat, Illustrator, ImageReady
